Challenges Faced by the Print Media                                                                                  1.changing lifestyle -                                                                             People are working longer hours and the demands of todays lifestyles are causing people to get what they need quickly, whether it be food to the news. People will look up anything they need and will get what they want without having to leave their computer. Our main source of information in past decades was print media, radio and t.v, now most tv networks have their own web sites for news which are updates minute by minute causing news to travel faster.
2. Better Advertising elsewhere                                                                            With the print media in total decline and fewer people picking up a news paper, this is causing many advertising companies to look else where to take their products or jobs etc to be broadcast. This as a result is casing news paper companies to loose money and as a back lash have to increase their prices for advertisement, which is doing nothing good but only making less companies use print media. ( The example I used for this is at the last article at the bottom of the blog)
3. Technology -                                                                                        People do not need to leave their house or office to find out instant news. With todays technology such as the computer, iPad, Facebook, twitter, phones etc. People can easily find out what ever they want and with little trouble. Many thing people do iowa days such as communicate, apply for work etc is made much easier allowing people to broaden their communication.
     Another problem facing print media and journalist is that with all this new technology which anyone can access, it is allowing anybody to write up news and not be a professional writer for a company. Millions of random every day people can post their own news and pictures on such web sites as twitter which is then viewed by millions. 

                           jatthassanali6@gmail.com

               Challenges Faced by the Print Media                                                     Conventional wisdom in the media industry holds that existing, established forms of media adapt to new and emerging forms. For example, radio adapted to the emergence of television rather than simply fading away. The emergence of the Internet and the plethora of information available, however, have led many to question the conventional view. Media executives and scholars agree that newspapers, magazines and other forms of print media face serious challenges in terms of readers, revenue and even their existence.                                                                                           Declining Readership                                                                                              •Readership of many forms of print media, especially newspapers, has been declining for years, and the Internet may have only accelerated this trend. Further, newspapers have largely failed to reach the younger, technologically savvy generations. The Press Council of Australia, in its 2006 report on the State of the News Print Media, reported that people over the age of 50 comprise nearly half of the readers of Australia’s newspapers. In the United States, the Pew Research Center for People and the Press, a nationally known public opinion research firm, reported in 2008 that the Internet surpassed newspapers as a news source. Television, however, remained the most popular source of national and world news. Lost Revenues •As the print media lose readers, shrinking their circulation figures, it becomes increasingly difficult for newspapers, magazines and other print outlets to sell the advertising space that provides the bulk of their revenues. Media consultant Jack Myers, writing for the online Huffington Post, reported that newspaper ad revenues plunged an estimated 40 percent since 2001, based on projected revenues for 2010. Further, Myers reported that magazine advertising revenues fell between 12 and 15 percent in 2008. Even the “Yellow Pages” telephone directories are not immune from this trend, as Myers projected declines in their ad revenues, as well.                                                       Long-Term Survival                                                                         •Declining advertising revenues have threatened the very existence of many print media outlets, especially newspapers. As revenues fall, many newspapers have slashed their editorial staffs and shuttered news bureaus. Some print media outlets have even ceased operations. The trend may continue, with more newspapers and other print publications going out of business. The Press Council of Australia cited a 2006 report by the London-based magazine “The Economist,” which predicted the extinction of at least some of the United Kingdom’s newspapers. The worrying trends and threats to their viability have many print media executives scrambling to develop news business models and methods to adapt to and prosper in this new media environment. Newspapers have increased their online presence, according to a survey of news media consumption by Pew Research; however, growth online has not offset newspapers’ losses in print readership.

         MASS Media in simple                                     mass media  media is communication that is to a large group, or groups, of people in a short time (Mass Media, 2013, p.1). This can be written, spoken or broadcast communication. Some of the most popular forms of mass media are newspapers, magazines, radio, advertisements, social media, television, Internet, and films/movies.                                                                                                                Media technology                                                                                  That’s Technology and methods that support human communication over distances in time and space.                   mass communication                                                                                 Mass communication is the study of how people exchange their information through mass media to large segments of the population at the same time with an amazing speed.                                         Broadcast media                                                                                   Broadcast media is the most expedient means to transmit information immediately to the widest possible audience, although the Internet currently challenges television as the primary source of both news and other recreational content (e.g., movies, sitcoms, etc.)                                                                         Radio                                                                                                             Radio is a way to send electromagnetic signals over a long distance, to deliver information from one place to another. ... When radio signals are sent out to many receivers at the same time, it is called a broadcast. Television also uses radio signals to send pictures and sound.                                                                    Television                                                                                                                 an electronic system of transmitting transient images of fixed or moving objects together with sound over a wire or through space by apparatus that converts light and sound into electrical waves and reconverts them into visible light rays and audible sound                                                                                                                 Digital media                                                                                          Digital media are any media that are encoded in machine-readable formats.[1] Digital media can be created, viewed, distributed, modified and preserved on digital electronics                                                                                                                devices.                                                                                                 Internet                                                                                            internet is a global wide area network that connects computer systems across the world. It includes several high-bandwidth data lines that comprise the Internet "backbone." These lines are connected to major Internet hubs that distribute data to other locations, such as web servers and ISPs.                                            Mobile                                                                                                   A mobile phone is a wireless handheld device that allows users to make and receive calls and to send text messages, among other features.                                                                                              Email                                                                                                      Email is a system of sending written messages electronically from one computer to another. Email is an abbreviation of electronic mail.                                                                                                          Social media                                                                                           forms of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc                                                                           Wedsites                                                                                                        A Web site is a related collection of World Wide Web (WWW) files that includes a beginning file called a home page. A company or an individual tells you how to get to their Web site by giving you the address of their home page. From the home page, you can get to all the other pages on their site.                                       Advertising                                                                                          Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them                                                                    QR Codes                                                                                                     A QR code (short for "quick response" code) is a type of barcode that   contains a matrix of dots. It can be scanned using a QR scanner or a smartphone with built-in camera. ... First, since QR codes are two-dimensional, they can contain significantly more data than a one-dimensional UPC.          Billboards                                                                                          A billboard is a very large board on which posters are displayed.                            OR                                                                                        a large panel designed to carry outdoor advertising.                                       Print media                                                                                              Print media is that means of mass communication through which information is disseminated in printed form.                                                    Book                                                                                                                   : something that yields knowledge or understanding.                                                             : a set of written, printed, or blank sheets bound together between a front and back cover.                                                               Magazine                                                                                                A magazine is a publication with a paper cover which is issued regularly, usually every week or every month, and which contains articles, stories, photographs, and advertisements.                   Newspaper                                                                                              : a paper that is printed and distributed usually daily or weekly and that contains news, articles of opinion, features, and advertising                                                                                       

Pamphlet                                                                                                           A pamphlet is a small, unbound booklet focused on a single subject, often educational in nature.                                                        Public speaking                                                                                   Public speaking (also called oratory or oration) is the process or act of performing a speech to a live audience. This type of speech is deliberately structured with three general purposes: to inform, to persuade and to entertain.                                                                              Computer games                                                                                               A computer game is a game that you play on a computer or on a small portable piece of electronic equipment.